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100 Things: The Video Store & Its Demise
Wednesday, May 9th, 2012 12:52 pmI remember the very first video store I ever went to. It was Captain Video!* and it occupied the space next to CVS in a local mall that Peet's Coffee & Tea owns now. It was a pretty small place, with slanted shelves lined with empty video cases and little labels stuck on them that read "Betamax only" or "VHS only." My parents let my sister and I choose one movie for ourselves ("The Last Unicorn") while they argued back and forth over which one to rent for themselves (they ended up choosing "The Lion in Winter".) It never really occurred to me at the time, but choosing a movie and deciding when to watch it was something of a revolution for my family and many others. I only knew as the credits rolled and Mia Farrow started her awful, reedy singing that I was watching a movie at home because my sister and I felt like it, and it was pretty great.
The video store was a semi-permanent fixture of my childhood and adolescence from then on, although in very measured quantity, ever a great frustration to me. Captain Video! disappeared rather quickly (as did Betamax), but a Blockbuster showed up fairly quickly, and there was always a kind friend who had the latest thing and invited me over to watch it. I should say here that my parents are most decidedly NOT leave-the-tv-on-in-the-background people. Their relationship with video rentals was actively characterized by a wary antagonism lest videos eat up time marked out for other, more wholesome activities, and this idea persisted through my entire childhood. One summer on a balmy Cape Cod afternoon, for example, we were at the video store when another family with children about my age came in, their arms laden with tapes. My mother regarded them with active disgust and when they'd left, she said, "I bet they spent all weekend watching those and doing nothing else. I bet they didn't even talk to each other." I didn't reply. I just wished I could rent as many videos as I wanted to.
What I didn't realize was that video rental was a double edged sword. When I got into high school and friends started having driver's licenses and cars, video rentals were at the top of our lists of Fun Things To Do. After all, we could all scrounge up the $3 between us, and there was always the possibility of renting something our parents might disapprove of, an illicit but largely empty thrill. But what we didn't realize was that trips to the video store would tear friendships apart, or waste hours of valuable leisure time. I had friends with definite preferences and agendas, and nowhere was this more on display than in the video store.** There was an evening in high school where three of my friends and I spent an hour and a half at the La Jolla Blockbuster, arguing over what to watch. I can't remember what we picked in the end, or even watching it afterwards. All I remember was a looming sense of amazement that my friends were that stubborn and unwilling to compromise with one another. Renting videos with boyfriends was also a test: would he be pushy and rude, insisting on Die Hard or a horror movie that I had no interest in, or would he be polite and choose something I wanted to see, like an anime***? It was like a date at the movies, but with the possibility for judgment even greater because of the sheer amount of choice in front of us.
But for all of its shortcomings, I can't bring myself to regret all my time at the video store. I love Netflix streaming and DVD-by-mail, but nothing can compare with seeing the exact video/DVD you want and taking it immediately, the child-like, slightly narcissistic thrill of "I will watch this now because I chose it!". And like any business, getting to know the people who worked at our local Blockbuster store, was a treat, too. (Our favorite manager used to bring his dog in to work, an adorable little mutt who didn't mind me picking him up at all.) Even though the video store was an inherently commercial enterprise, it was still a part of our neighborhood. My son will grow up not knowing what this was like, and he will, no doubt, roll his eyes at me when I start to tell him. It's just weird to think that something that was such an integral part of the cultural landscape has almost vanished completely.
* According to my Mom, the owner of the shop actually had a Captain Video costume, but when pressed for details, she always claims not to remember. For the life of me, I can't remember one way or another.
** I'm sure it wasn't just me and my friends; I often think that video store employees must have overheard some epics endings to relationships brewing.
*** Blockbuster was also the avenue to some of my very first anime, although back then the notoriously violent and X-rated Urutsukudoji: Legend of the Overfiend was often shelved next to Unico: The Little Unicorn. I used to complain about the inappropriateness of this to the video store employees, with varying degrees of success.
The video store was a semi-permanent fixture of my childhood and adolescence from then on, although in very measured quantity, ever a great frustration to me. Captain Video! disappeared rather quickly (as did Betamax), but a Blockbuster showed up fairly quickly, and there was always a kind friend who had the latest thing and invited me over to watch it. I should say here that my parents are most decidedly NOT leave-the-tv-on-in-the-background people. Their relationship with video rentals was actively characterized by a wary antagonism lest videos eat up time marked out for other, more wholesome activities, and this idea persisted through my entire childhood. One summer on a balmy Cape Cod afternoon, for example, we were at the video store when another family with children about my age came in, their arms laden with tapes. My mother regarded them with active disgust and when they'd left, she said, "I bet they spent all weekend watching those and doing nothing else. I bet they didn't even talk to each other." I didn't reply. I just wished I could rent as many videos as I wanted to.
What I didn't realize was that video rental was a double edged sword. When I got into high school and friends started having driver's licenses and cars, video rentals were at the top of our lists of Fun Things To Do. After all, we could all scrounge up the $3 between us, and there was always the possibility of renting something our parents might disapprove of, an illicit but largely empty thrill. But what we didn't realize was that trips to the video store would tear friendships apart, or waste hours of valuable leisure time. I had friends with definite preferences and agendas, and nowhere was this more on display than in the video store.** There was an evening in high school where three of my friends and I spent an hour and a half at the La Jolla Blockbuster, arguing over what to watch. I can't remember what we picked in the end, or even watching it afterwards. All I remember was a looming sense of amazement that my friends were that stubborn and unwilling to compromise with one another. Renting videos with boyfriends was also a test: would he be pushy and rude, insisting on Die Hard or a horror movie that I had no interest in, or would he be polite and choose something I wanted to see, like an anime***? It was like a date at the movies, but with the possibility for judgment even greater because of the sheer amount of choice in front of us.
But for all of its shortcomings, I can't bring myself to regret all my time at the video store. I love Netflix streaming and DVD-by-mail, but nothing can compare with seeing the exact video/DVD you want and taking it immediately, the child-like, slightly narcissistic thrill of "I will watch this now because I chose it!". And like any business, getting to know the people who worked at our local Blockbuster store, was a treat, too. (Our favorite manager used to bring his dog in to work, an adorable little mutt who didn't mind me picking him up at all.) Even though the video store was an inherently commercial enterprise, it was still a part of our neighborhood. My son will grow up not knowing what this was like, and he will, no doubt, roll his eyes at me when I start to tell him. It's just weird to think that something that was such an integral part of the cultural landscape has almost vanished completely.
* According to my Mom, the owner of the shop actually had a Captain Video costume, but when pressed for details, she always claims not to remember. For the life of me, I can't remember one way or another.
** I'm sure it wasn't just me and my friends; I often think that video store employees must have overheard some epics endings to relationships brewing.
*** Blockbuster was also the avenue to some of my very first anime, although back then the notoriously violent and X-rated Urutsukudoji: Legend of the Overfiend was often shelved next to Unico: The Little Unicorn. I used to complain about the inappropriateness of this to the video store employees, with varying degrees of success.
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